电子商务
电子商务是通过互联网购买和销售商品和服务，通常通过网站或移动应用程序进行。
什么是电子商务
电子商务 是指通过互联网购买和销售商品和服务的过程。它涉及各种在线交易，包括零售购物、网上银行和数字服务。电子商务平台（例如网站、应用程序和市场）使企业和个人能够以电子方式开展业务，使消费者能够随时随地在世界任何地方购买产品、支付服务费用和管理其帐户。
电子商务类型
B2C (Business-to-Consumer)
Business sells directly to consumers
Example: Amazon, Netflix, Zara
Business sells directly to consumers
Example: Amazon, Netflix, Zara
B2B (Business-to-Business)
Business sells to other businesses
Example: Alibaba, Grainger, Salesforce
Business sells to other businesses
Example: Alibaba, Grainger, Salesforce
C2C（消费者对消费者）
Consumers sell to other consumers
Example: eBay, Craigslist, Facebook Marketplace
Example: eBay, Craigslist, Facebook Marketplace
C2B (Consumer-to-Business)
Consumers offer products or services to businesses
Example: Upwork, Shutterstock, Airbnb
Consumers offer products or services to businesses
Example: Upwork, Shutterstock, Airbnb
B2G (Business-to-Government)
Business sells to government entities
Example: GovWin, General Dynamics
Business sells to government entities
Example: GovWin, General Dynamics
C2G (Consumer-to-Government)
Consumers interact with or make payments to the government
Example: Pay.gov, Tax filing services
Consumers interact with or make payments to the government
Example: Pay.gov, Tax filing services
D2C (Direct-to-Consumer)
Brands sell directly to consumers, bypassing intermediaries
Example: Warby Parker, Glossier, Casper
Brands sell directly to consumers, bypassing intermediaries
Example: Warby Parker, Glossier, Casper
M-commerce (Mobile Commerce)
E-commerce conducted via mobile devices
例如：Uber、星巴克应用程序、亚马逊移动应用程序
E-commerce conducted via mobile devices
使用电子商务的好处
方便
全天 24 小时营业，客户可以随时随地购物。
节省成本
减少间接费用（租金、水电费）并降低交易成本。
全球影响力
向国际客户销售，覆盖更广泛的受众。
增加客户群
通过有针对性的营销和个性化服务来吸引更大、更多样化的客户群。
改善客户体验
轻松比较、快速结账和灵活的付款方式增强了购物体验。
可扩展性
轻松扩展业务运营、添加新产品或以最低成本进入新市场。